Winning isn’t everything. It’s the only thing.
A brand that is at its core a racing collective, which differs from its industry colleagues.
With a total of six respected drivers, spread across three countries and a total of 199 prizes and awards, the brand is intended to run a webshop with everything from racing accessories to clothing and other merchandise.
Through a well-crafted research phase, we were able to identify opportunities, strengths, and weaknesses in their industry.
The work was the basis for the business pitch as well as the other phases we were helpful with.