Diemonde is a mindset;
Carried by the brave and inspired by the limitless. Worn by those who believe in creating their own story.
They strive to create a common ground, designed to inspire the youth to be brave, disruptive, and powerful. The kind of common ground they were themselves missing from the fashion scene while chasing their dreams to create modern expressions for Swedish culture. Their recipe to combine street culture with timeless and minimalistic design have kept them true to their identity and values.
Their purpose has always been to symbolize and inspire the new generation by defining the narrative of modern Swedish culture.


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