Launch of the all new Nike Pegasus 31

  • Disciplines:
  • Brand Activation

Nike is more than just a company that sells shoes.
Nike innovates the future.
When releasing the 31st version of the iconic Pegasus running shoe, Vaengad was invited to join up with their very own product specialist and renowned long-distance runners: Kjell-Erik Ståhl and Sara Lahti to create the launch.
Kjell-Erik, a two-time winner of the Stockholm Marathon and a holder of the race record time: 2.10.38, also have a reputation of being one of the most active competitors with 12 marathons in one calendar year, shared his thoughts on long-distance running and what makes a difference and how to succeed.

Vaengad helped curate, art direct, and produce this extraordinary launch in collaboration with Nike Running Sweden and Löplabbet.

Art direction & production by Vaengad
All photos by Petter Johansson
Images courtesy of Nike Sweden

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