Nike / Launch of the all new Nike Pegasus 31

Nike Pegasus 31.
Swedish launch
Nike Running Sweden

When releasing the 31st version of the iconic Pegasus running shoe, Vaengad was invited to join up with their very own product specialists and renowned long distance runners: Kjell-Erik Ståhl and Sarah Lahti to create the launch.
Being a shoe for the dedicated long-distance runner, the unique update of the product was clearly brought across the selected few by presentations and technical specifications.

Kjell-Erik, who still holds the record of Stockholm marathon (winner both -82 and -86, record time: 2.10.38) also has the reputation for being one of the most active competitors (14 marathons in one calendar year, average 2.16 .11) shared his thoughts on long distance running, what really makes the difference and how to get there.
Vaengad helped curate, art direct and produce this very special launch in collaboration with Nike Running Sweden and Löplabbet.

Art direction & production by Vaengad
All photos by Petter Johansson
Images courtesy of Nike Sweden